Anthony Shafto
With ten years international experience in interaction and interface design, Anthony heads up operations at theMechanism in London, and oversees all aspects of work carried out in Europe and South Africa.
- Position: Managing Director, EMEA
- Expertise: visual, user interface and brand identity design, W3C standards-compliant cross-platform/browser HTML and CSS encoding
- Office: London
- Contact Anthony
Born in New York City and raised in Princeton, NJ, Anthony is a highly motivated digital design director and front-end developer. Natively fluent in English, fluent in written and spoken Swedish and Spanish, Anthony has ten years of international experience in interaction and interface design. Known for informed, deliberate and imaginative thinking, Anthony brings comprehensive experience in visual, user interface and brand identity design, requirements assessment methodology, process development and optimisation, W3C standards-compliant cross-platform/browser HTML and CSS encoding, Web application development and bespoke content management systems development.
Anthony's diverse background and industry experience includes extensive knowledge of the Internet, business start-up and expansion, and smooth integration of emerging technologies in large B2C and B2B offerings. Prior to theMechanism, Anthony held leadership positions in small agencies and large, publicly traded consultancies in the United States and Europe. A results-oriented thinker with a wide range of projects completed for clients of varying shapes and sizes—from SMEs and small-cap public companies to Fortune 500s, Anthony is recognised as a positive, enterprising design director and project leader with a proven track record in winning business, in keeping teams inspired and in building healthy, long-term client relationships.
Anthony has featured identity work in the book The Secret Life of Logos, by Leslie Cabarga.