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Confessions from the Twittersphere

Mar 29 | Posted by Dave Fletcher | 1 Comment

I’ve been seeing another networking platform on the side…

Tossed to the gutter was my sexy old flame: Blogging — my occasional habitual activity of scribbling down thoughtful musings. My new sleazier and easier squeeze not surprisingly involves significantly less brain power. Twittering is fast food for the nerdling masses, but instead of increasing their waist lines, a purified and constant diet of tasty Tweets will likely shrink their brains faster than a Fail Whale caught in an updraft.

Back in the good old days of last year, people still communicated using a significant number of words and syllables to convey a complete thought — whether it was through actually jiggling their mouth parts and expelling noises with other human beings present, or through printed and later online media. Now, tapping 140 character quips is substituting once meticulously crafted ideas with “off-the-cuff” communication. Who has time with a busy schedule and diet of downloading free music, poking at a mobile device, and checking their friend count on Facebook to actually bother talking anymore?

For the people that Twitterers believe hang on their every word, they can share every thought that springs into their pointy skulls. Having a fresh cup of coffee? I must tell my followers. Sniffed a foul whiff of some particularly stinky cheese? Please, do tell the followers! Raining out; saw a squirrel; drew a fresh breath; tickled your pet toad; spotted a funny shirt or does your little tummy hurt? Please be sure to let those mysterious avatared creatures who are following your every random thought know immediately — as they must be kept in this timely loop of baboonery through your mighty Tweets.

I openly admit, I Twitter more than a geophagic licks earth. But when you share every thought, does everyone keep listening? Like the “lad who cried canis lupus”, knuckleheads who gleefully announce every single thought, lose my attention quickly. In real life, people that shout every thought that enters their skulls are not only shunned by society, but are usually referred to as “Apeshit.” However, in the world of Twitter, many of these serial chatterboxes are superstars.

For Twitter rock star Guy Kawasaki @guykawasaki, with over 21,000 updates and over 100,000 followers, Twitter is his minute by minute diary, and quite possibly, his current career until Twitter goes the way of MySpace. His endless announcements and links fuel his fans to pick up his books and line up to hear him talk (yep, talk…) about Twittering. People I’m certain, hang on his and many other Twitterers every written word, and as an indirect result, the days of expanded communication could very well be coming to an end. Who needs to have an actual conversation when you are having a conversation with hundreds and possibly thousands of eager followers?

In this age of speed and obvious lack of attention, how will magazines, books and newspapers deal with the lack of interest in expansive thoughts? They will be severely marginalized, to say the least. Newspapers are yesterday’s news. The press was a precursor to, and now a minor footnote to, full-on digital communication. Michael Wolf, columnist for Vanity Fair and the founder of news aggregator newser.com says that the newspaper is a dead medium, and I do agree. If you want a snapshot of the news, go to an online news aggregator like Alltop.com (oddly enough, created by Guy Kawasaki to support his endless desire to post aggregated news stories to his Twitter account). Follow trending topics on Twitter and you’ve got a tiny snapshot of anything that’s important this second.

Not all is bad for the serial Twitterer. One of the things that makes Twitter an innovative solution is that the writer isn’t expected to craft anything brilliant at all, making it an ideal solution for the largest possible user base. Depending on the Twitterer, 140 words can either be a link to an interesting story, a Re-Tweet of something someone else has already Twittered about, or if it sucks, possibly the sound of one hand clapping in a pixellized forest of sumac. Can you hear the virtual crickets as the masses embrace and virus forth with this technology on the planet? I can.

Twitter is now everywhere, which makes it very popular, and dare I say, interesting for business yet simultaneously less interesting to everyone else. John Stewart has ranted about it, CNN as well as all the major networks have reported on people, stars and politicians using it, and the CBS Morning Show did a story on it this morning. Once everyone is at the party however, it’s time to find another party. Knowing that politicians are now using Twitter from the floor of Congress to send quippy notes to their reptilian minions spooks me. There’s something childish about John McCain @SenJohnMcCain Twittering “On my way to tape meet the press.” It resonates with me like a high schooler talking about going to Dunkin’ Donuts. Really John, who cares?

The amazing social connections that can occur when blending Twitter with LinkedIn, Facebook, blogging, Flickr, Last.fm, technorati, feedburner and other social media systems in order to build out a personally web-rounded personality is what interests me. This is where social media truly has long lasting power. Use Twitter to announce some new photos to another audience that won’t necessarily see your Flickr account, for example. The goal is to merge these various social networking audiences to build a much more powerful network for yourself and to introduce people who wouldn’t have normally met in other circumstances. The most important thing if you take this advice is to make sure that you stay on message.

I’m curious about what footprint the folks who have gone full Twit and successfully abandoned other social networks will leave behind when they eventually have thought chips built in their monkey skulls, making the act of clicking a keyboard or tapping into a mobile device irrelevant for telling the masses your baby just made a potty. Google has begun to crawl Twitter blogs, but in an online society that values the immediacy of communication, I wonder how interesting what your kid burped up on Saturday will be to you or anyone in the future.

So, for the old school bloggers (holla!), perhaps there’s never been a better topic to actually blog about.

One thing’s for sure, I’m 6313 characters over my Twitter yak limit and you read it to the end. See, there’s hope for you yet. Maybe even someday, we can have a personal conversation again, like humans used to have last year.

Dave Fletcher is the Founder / Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. Until they embed the chip into his monkey brain allowing him to communicate directly with you at any time and anywhere, you can follow his mindless quipping @davefletcher.

Bono talks “Global Brand” for US at Starbucks Conference

Oct 30 | Posted by Dave Fletcher | Add a Comment

Global poptart, Bono according to msnbc.com, “said Wednesday that next week’s presidential election provides a great opportunity to “relaunch Brand USA” amid worldwide scrutiny”. One could question if Bono is now an official “design critic” or has simply come up with a clever messaging point to persuade the caffeinated throngs to saddle up to the polls on November 4th.

Lol! F**kingNDA.com, Apple!

Aug 7 | Posted by Jeffrey Barke | 1 Comment

I know Apple is quite restrictive about information, but I was a bit surprised to see how far the non-disclosure agreement (NDA) for the iPhone SDK goes: iPhone developers are legally banned from sharing programming tips, discussing code or asking questions of one another in forums or over e-mail!

From Webmonkey:

"F**KING NDA" has become a mantra on Twitter. Every time a developer posts about his or her latest run-in with the metaphorical brick wall that is Apple's NDA, the capitalized expletive is sounded off. "F**KING NDA" has become such a phenomenon, a website has sprung up at F**kingNDA.com to track the twisted tweets.

Apple's software development kit (SDK) for the iPhone is the primary set of tools for building apps for the iPhone, especially if the creations are to be included for sale in the device's App Store. The NDA, which must be agreed to before the SDK can be downloaded, prevents programmers from discussing the finer points of their code.

"There is no legal way for developers to talk about they are developing," Williams laments. "No way to post tutorials. No way to give code away. It's hard to interact with other developers and to write code without reinventing the wheel. Normally, you could post [a coding question] on Twitter and get an answer within minutes."

More info on why the iPhone NDA is no good:

Steak n’ Shake vs. Shake Shack

Jul 31 | Posted by Dave Fletcher | 7 comments

Steak n Shake vs. Shake ShackI was alerted to a comment trail and venomous ranting occurring at a Web site called Eater.com, where several creative folk and other knuckleheads are going apeshit over the similarities between the logos for Steak n Shake and Shake Shack. Some of the foulest bile is being hurled by people who found out the logo for Shake Shack was designed by “someone” at Pentagram, a highly-regarded global branding and design firm and home to creative luminaries Paula Scher and Michael Beirut.

We could have avoided the blog post except that an “unnamed designer at Pentagram” decided to “teach the kids and haters a lesson” by flinging his own monkey poo into the fray:

“I designed the new Shake Shack identity and the original existing identity. The permanent signage on the exterior of the new Shake Shack will appear as the original logo, familiar from the Madison Square Park location. The new retail identity will be used in the interior for items like menu boards, cups, paper and packaging, but not on the architecture. The sign in your shot is temporary–it’s just a piece of paper.

The new identity is not an homage to Steak n Shake. The typography has nothing in common–the new Shake Shack logotype is in script. Sometimes it appears straight. Sometimes it will appear in a stamp or seal in a circular motif. Saying it’s a rip-off of the Steak n Shake logo is like saying a hot dog is just like a hamburger because they’re both in a bun.”

Thanks “Mysterious Designer at Pentagram” – you have put the people who are been yammering about this nonsense in their place – not only with your mastery of the obvious, but with your snotty and authoritative tone. By mixing phrases for designers (“…it will appear in a stamp or seal in a circular motif”) with ironic comparisons designed to resonate with total morons (“hot dogs and hamburgers”? Really??), you’ve actually stooped to the very level that a masterful agency such as Pentagram should always choose to remain light years above.

In the end, the Frogs will inherit the earth

Jul 3 | Posted by Dave Fletcher | Add a Comment

During an afternoon’s feasting with our “Special Edition Pizza Thursday” pie from Pizza Suprema at the New York Bunker, I came across an interesting article from the Daily Mail in the UK. A Belgian architect named Vincent Callebaut recently released his plans for the “Lilypad,” a floating city of our future water-covered planet. The Lillypad will be able to float around the world like a giant ship, just in time for your favorite ecological doom-and-gloom scenario. It’s a pretty cool design, and according to the article, “centered around a lake which collects and then purifies rain water, the Lilypad will drift around the world following the ocean currents and streams.” This is an excellent idea as long as the poisoned ecology doesn’t also unleash a horde of giant “super frogs,” desperate for a place to rest their massive webbed feet.

An architect has come up with an innovative answer to rising sea levels – a city that floats around the world.

The self-contained ‘Lilypad’ city will be home to around 50,000 ‘climate refugees’ from the worst hit areas – including London.

Latest research predicts that sea levels could rise by up to 88cm – nearly 3ft – by the year 2100, putting many islands in the Pacific Ocean in danger.

Dave Fletcher is a Founder and Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. Thanks to American news forecasts, Dave now lives in fear of everything.

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