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<channel>
	<title>theMechanism, llc.</title>
	<atom:link href="http://themechanism.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://themechanism.com/blog</link>
	<description>your brand should be so lucky</description>
	<pubDate>Tue, 22 Jul 2008 11:44:00 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6</generator>
	<language>en</language>
			<item>
		<title>Spaced: the Rival Frontier</title>
		<link>http://themechanism.com/blog/2008/07/22/spaced-the-rival-frontier/</link>
		<comments>http://themechanism.com/blog/2008/07/22/spaced-the-rival-frontier/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 04:15:48 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[new york]]></category>

		<category><![CDATA[tv]]></category>

		<category><![CDATA[edgar wright]]></category>

		<category><![CDATA[jessica stevenson]]></category>

		<category><![CDATA[meteor street]]></category>

		<category><![CDATA[simon pegg]]></category>

		<category><![CDATA[spaced]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=261</guid>
		<description><![CDATA[In the atomic aftermath of Amercian television shows like &#8220;Friends&#8221; and other wannabe roommate pap, came a glorious comedy from the U.K. from 1999-2001, called Spaced. Overloaded with more clever and hidden pop-culture references than 100 episodes of The Family Guy, this show &#8211; that only filmed 2 seasons &#8211; is a classic rivaled by [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #cccccc; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 200px; float: right" src="http://www.themechanism.com/images/spaced.jpg" />In the atomic aftermath of Amercian television shows like &#8220;Friends&#8221; and other wannabe roommate pap, came a glorious comedy from the U.K. from 1999-2001, called <em>Spaced.</em> Overloaded with more clever and hidden pop-culture references than 100 episodes of <em>The Family Guy,</em> this show &#8211; that only filmed 2 seasons &#8211; is a classic rivaled by very few modern comedies. Starring and written by Simon Pegg, as a comic book artist (who wants to be a graphic designer someday &#8211; see, you knew there had to be a design reference in here somewhere!) and Jessica Stevenson as a perpetually unemployed writer, the show features an unzipped bunch of characters all living at or in the vicinity of 23 Meteor Street outside of London.</p>
<p><img style="border: 1px solid #cccccc; margin: 0 4px 0pt 0; padding: 4px; width: 200px; float: left" src="http://www.themechanism.com/images/spaced_2.jpg" />Just like the toys and gadgets that litter our desks at the office, Spaced will gleefully litter your creative brain with clever and unhinged plots, quirky direction (by Edgar Wright), twisted acting, and an occasional zombie thrown in for good measure.</p>
<p>Margaret, now residing at the London office, turned the American creative bunker on to the show long before it was available in the states, and I couldn&#8217;t be more happy that I&#8217;ll not only be able to pick up a copy of the DVD later today (with a wry nod to the poster art of Star Wars on its cover), but I&#8217;ll also get to have a copy signed at the Virgin Megastore in Union Square by Simon, Jessica and Edgar &#8211; all who were in the East Village a few hours ago (that&#8217;s Sharon with Simon before the screening) &#8211; treating us all to three episodes on the big screen, and some interesting insight afterward.</p>
<p class="author-bio"><a href="http://www.theMechanism.com/davefletcher">Dave Fletcher</a> is a self-admitted <em>Spaced</em> junkie and Founder / Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa.</p>
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		<item>
		<title>NY Web Standards Meetup&#8212;Review of Google I/O</title>
		<link>http://themechanism.com/blog/2008/07/21/review-of-google-io/</link>
		<comments>http://themechanism.com/blog/2008/07/21/review-of-google-io/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 13:00:36 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[JavaScript]]></category>

		<category><![CDATA[speaking]]></category>

		<category><![CDATA[web development]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[google-io]]></category>

		<category><![CDATA[io2008]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=220</guid>
		<description><![CDATA[ The New York Web Standards Meetup Group will meet this Thursday (24 July 2008) at theMechanism at 7:00 pm.
Google I/O was a two day developer gathering in San Francisco, 28&#8211;28 May 2008, which covered building the next generation of Web applications with Google and open technologies.
Jeffrey Barke, senior developer and information architect at theMechanism [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #CCCCCC; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 200px; float: right" src="http://themechanism.com/images/webstandardsmeetup.jpg" /> The <a href="http://webstandards.meetup.com/118/" rel="external">New York Web Standards Meetup Group</a> will meet this Thursday (24 July 2008) at theMechanism at 7:00 pm.</p>
<p>Google I/O was a two day developer gathering in San Francisco, 28&#8211;28 May 2008, which covered building the next generation of Web applications with Google and open technologies.</p>
<p>Jeffrey Barke, senior developer and information architect at theMechanism - New York, attended and will talk about what he learned there, specifically focusing on <a href="http://code.google.com/apis/gears/" rel="external">Gears</a>, <a href="http://code.google.com/appengine/" rel="external">Google App Engine</a> and the <a href="http://code.google.com/apis/ajax/" rel="external">Google Ajax <abbr title="Application Programming Interface">API</abbr>s</a>. Prior to the meetup, you can read a bit about his experience <a href="http://themechanism.com/blog/?s=google+i%2Fo">here</a> and watch some of the videos he&#0039;s gathered at <a href="http://jeffreybarke.net/tag/io2008/">JeffreyBarke.net</a>.</p>
<p>24 July 2008 . 7:00 pm<br />
theMechanism<br />
440 9th Avenue 8th Floor<br />
New York, NY 10001 [<a href="http://www.hopstop.com/map?zip=10001&amp;address=440+9TH+AVE&amp;nearby=s" rel="external" title="HopStop map of 440 9th Avenue">map</a>]</p>
<p><a href="http://webstandards.meetup.com/118/calendar/8037607/" rel="external"><abbr title="R&eacute;pondez s&#0039;il vous pla&icirc;t">RSVP</abbr> now!</a></p>
<p>Please <a href="http://themechanism.com/contact/">contact us</a> if you&#0039;d like to present at the September or October meetup.</p>
<p class="author-bio" style="clear:right;"><a href="http://themechanism.com/jeffreybarke/">Jeffrey Barke</a> is senior developer and information architect at theMechanism, a multimedia firm with offices in New York, London and Durban, South Africa.</p>
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		<item>
		<title>Plump Dumpling Branding is Strange</title>
		<link>http://themechanism.com/blog/2008/07/20/plump-dumpling-branding-is-strange/</link>
		<comments>http://themechanism.com/blog/2008/07/20/plump-dumpling-branding-is-strange/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 00:46:48 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[new york]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=244</guid>
		<description><![CDATA[&#8220;Plump Dumpling,&#8221; a tiny hole-in-the-wall dumpling hut in the East Village has a good following and some tasty dumplings to boot. However, close examination of their current branding reveals strange werewolf-like bloody scratches on their otherwise &#8220;happy vernacular&#8221; identity mark. I'm not certain why the scratches are prominent as part of the branding, but one [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #cccccc; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 245px; float: right" src="http://www.themechanism.com/images/plump-dumpling.jpg" alt="Plump Dumpling" />&#8220;Plump Dumpling,&#8221; a tiny hole-in-the-wall dumpling hut in the East Village has a good following and some tasty dumplings to boot. However, close examination of their current branding reveals strange werewolf-like bloody scratches on their otherwise &#8220;happy vernacular&#8221; identity mark. I&#8217;m not certain why the scratches are prominent as part of the branding, but one could speculate that the logo took some lumps from rival Lucas Lin&#8217;s &#8220;Dumpling Man&#8221; back in the <a href="http://nymag.com/nymetro/news/people/columns/intelligencer/11972/" rel="external">dumpling wars</a> of 2005.</p>
<p class="author-bio"><a href="http://www.theMechanism.com/davefletcher">Dave Fletcher</a> is a Founder and Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. He prefers his dumplings with a side-effect of lycanthropy.</p>
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		<item>
		<title>GAP Comes Clean with Actual Fabric Used in Clothing</title>
		<link>http://themechanism.com/blog/2008/07/18/gap-comes-clean-with-actual-fabric-used-in-clothing/</link>
		<comments>http://themechanism.com/blog/2008/07/18/gap-comes-clean-with-actual-fabric-used-in-clothing/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 21:55:40 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[new york]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=225</guid>
		<description><![CDATA[While returning from a client meeting on Thursday morning, I passed through the 42nd street subway station at 8th Avenue. Inside of that station is a somewhat puzzling and eerie strip mall, which has various poster/framing shops and a clothing store with branding resembling the GAP.I was perplexed to see that they are using &#8220;RAG,&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #cccccc; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 200px; float: right" src="http://www.themechanism.com/images/rag.jpg" alt="GAP/RAG image" />While returning from a client meeting on Thursday morning, I passed through the 42nd street subway station at 8th Avenue. Inside of that station is a somewhat puzzling and eerie strip mall, which has various poster/framing shops and a clothing store with branding resembling the GAP.</p>
<p>I was perplexed to see that they are using &#8220;RAG,&#8221; printed in their corporate typeface without further explanation.</p>
<p>My initial inclination was that they were promoting a clothing drive or other means of donating to the poor. Later I realized this wasn&#8217;t a GAP store at all, but a company that has been around longer than the GAP called <a href="http://www.ragnewyork.com/">RAG New York</a>.</p>
<p>Regardless, this is a perplexing use of corporate branding of a clothing store without necessary explanation for a couple reasons:
<ol>
<li>considering the short attention span of the average out of town subway traveler in New York City;</li>
<li>considering that human fashion trends don&#8217;t yet dictate that we should be wearing rags.</li>
</ol>
<p class="author-bio"><a href="http://www.theMechanism.com/davefletcher">Dave Fletcher</a> is a Founder and Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. After posting this entry, he&#8217;s fairly certain that either GAP or RAG will not be knocking at theMechanism&#8217;s door any time in the near future.</p>
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		<item>
		<title>ISOC-NY monthly meeting</title>
		<link>http://themechanism.com/blog/2008/07/17/isoc-ny-monthly-meeting-2/</link>
		<comments>http://themechanism.com/blog/2008/07/17/isoc-ny-monthly-meeting-2/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 16:42:19 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[net politics]]></category>

		<category><![CDATA[isoc-ny]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=216</guid>
		<description><![CDATA[ISOC-NY&#0039;s July monthly meeting will take place tonight, 17 July 2008, at NYU.
Date: Thursday, 17 Jul 2008
Time: 7:00 pm&#8211;9:00 pm
Location: Room 317, 251 Mercer Street NYC (SW corner of West 4th)
Note: Use the entrance on the west side since construction blocks the Mercer Street entrance. Must bring photo ID.
Agenda

Meet new members. We expect and welcome [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://isoc-ny.org/"><abbr title="Internet Society&#8212;New York Chapter">ISOC-NY&#0039;s</abbr></a> July monthly meeting will take place tonight, 17 July 2008, at <abbr title="New York University">NYU</abbr>.</p>
<p><strong>Date:</strong> Thursday, 17 Jul 2008<br />
<strong>Time:</strong> 7:00 pm&#8211;9:00 pm<br />
<strong>Location:</strong> Room 317, 251 Mercer Street NYC (SW corner of West 4th)<br />
Note: Use the entrance on the west side since construction blocks the Mercer Street entrance. Must bring photo ID.</p>
<h3>Agenda</h3>
<ul>
<li>Meet new members. We expect and welcome new faces!</li>
<li>By-laws reform. Needed but a drudge! How can we set about it?</li>
<li>Planning future meetings and events. Good news is we have just received a sizable grant from ISOC-NY for our Fall program.</li>
<li>ISXubuntu Linux project progress report. News from our trusty coders.</li>
<li><a href="http://onewebday.org" rel="external">OneWebDay</a> planning progress report. Washington Square Sep 22 event taking shape</li>
<li>Access advocacy program. Just an idea at present&#8212;the city needs some kind of central resource for those with connection difficulties.</li>
<li><abbr title="Internet Corporation for Assigned Names and Numbers">ICANN</abbr>. Tom Lowenhaupt will report on his experiences at the ICANN Paris meet in June.
<li>Web standards. How can we make our own &amp; OneWebDay sites <abbr title="World Wide Web Consortium">W3C</abbr> compliant?</li>
</ul>
<p class="author-bio" style="clear:right;"><a href="http://themechanism.com/jeffreybarke/">Jeffrey Barke</a> is senior developer and information architect at theMechanism, a multimedia firm with offices in New York, London and Durban, South Africa.</p>
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		<item>
		<title>WordPress 2.6 now available</title>
		<link>http://themechanism.com/blog/2008/07/15/wordpress-2-6/</link>
		<comments>http://themechanism.com/blog/2008/07/15/wordpress-2-6/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 11:46:43 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[software]]></category>

		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=215</guid>
		<description><![CDATA[Version 2.6 &#0034;Tyner,&#0034; named for jazz pianist McCoy Tyner, contains a number of new features that make WordPress a more powerful CMS: you can now track changes to every post and page and easily post from wherever you are on the web, plus there are dozens of incremental improvements to the features introduced in version [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Version 2.6 &#0034;Tyner,&#0034; named for jazz pianist McCoy Tyner, contains a number of new features that make WordPress a more powerful <abbr title="Content Management System">CMS</abbr>: you can now track changes to every post and page and easily post from wherever you are on the web, plus there are dozens of incremental improvements to the features introduced in version 2.5.</p></blockquote>
<p>Read about all the updates at the <a href="http://wordpress.org/development/2008/07/wordpress-26-tyner/" title="WordPress 2.6" rel="external">WordPress blog</a> and <a href="http://wordpress.org/download/" rel="external">download 2.6 here</a>.</p>
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		<title>Paul Rand interviewed in 1991</title>
		<link>http://themechanism.com/blog/2008/07/12/paul-rand-interviewed-in-1991/</link>
		<comments>http://themechanism.com/blog/2008/07/12/paul-rand-interviewed-in-1991/#comments</comments>
		<pubDate>Sat, 12 Jul 2008 12:14:38 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=214</guid>
		<description><![CDATA[I used to live near Pratt Institute, on Vanderbilt Avenue in Brooklyn. One of the many great graphic artists and designers that attended Pratt was Paul Rand (back in 1929). For those of you that don&#8217;t know the name (shame on you), Paul Rand (August 15, 1914 – November 26, 1996) was an American graphic [...]]]></description>
			<content:encoded><![CDATA[<p>I used to live near Pratt Institute, on Vanderbilt Avenue in Brooklyn. One of the many great graphic artists and designers that attended Pratt was Paul Rand (back in 1929). For those of you that don&#8217;t know the name (shame on you), Paul Rand (August 15, 1914 – November 26, 1996) was an American graphic designer, best known for his corporate logo designs, helping to originate the Swiss Style of graphic design, and keen thinking and curmudgeonly attitude about our profession.</p>
<p>I stumbled on a 1991 interview with Rand conducted by Miggs B, producer/host of &#8220;Miggs B On TV,&#8221; a public access TV show in Fairfield County, Connecticut.</p>
<h3>Part 1</h3>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Ta4ef1xBeMA&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Ta4ef1xBeMA&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<h3>Part 2</h3>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/LxiDNdM2-bM&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/LxiDNdM2-bM&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><em>Part 3</em> of the interview features an idiot known as &#8220;Art Mann,&#8221; &#8211; a bit of a ghoul &#8211; and obviously a bi-product of early 90&#8217;s baboonery. Rand doesn&#8217;t fully grasp the intended humor of a segment where Art claims that Westinghouse came to him to simplify their logo (one of Rand&#8217;s logo designs), which added uncomfortability to the hearty porridge of nonsense that was being served up to Rand in heaping spoonfuls.</p>
<h3>Part 3</h3>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/2bA1LdQknbk&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/2bA1LdQknbk&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>However out of date the interview segment is, it is full of great nuggets from one of the &#8220;design greats.&#8221; One of Rand&#8217;s quotes that particularly impressed me was, &#8220;A good logo is meaningless until it is used.&#8221; Good food for thought, indeed.</p>
<p class="author-bio"><a href="http://www.theMechanism.com/davefletcher">Dave Fletcher</a> is a Founder and Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa.</p>
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		<title>theMechanism&#0039;s browser support</title>
		<link>http://themechanism.com/blog/2008/07/11/browser-support/</link>
		<comments>http://themechanism.com/blog/2008/07/11/browser-support/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 16:53:46 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[browsers]]></category>

		<category><![CDATA[web development]]></category>

		<category><![CDATA[gbs]]></category>

		<category><![CDATA[yui]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=213</guid>
		<description><![CDATA[theMechanism follows Yahoo!&#0039;s Graded Browser Support and agrees with the GBS approach:
In the first 10 years of professional web development, back in the early &#0039;90s, browser support was binary: Do you&#8212;or don&#0039;t you&#8212;support a given browser? When the answer was &#0034;No,&#0034; user access to the site was often actively prevented. In the years following IE5&#0039;s [...]]]></description>
			<content:encoded><![CDATA[<p>theMechanism follows Yahoo!&#0039;s <a href="http://developer.yahoo.com/yui/articles/gbs/" rel="external">Graded Browser Support</a> and agrees with the GBS approach:</p>
<blockquote><p>In the first 10 years of professional web development, back in the early &#0039;90s, browser support was binary: Do you&#8212;or don&#0039;t you&#8212;support a given browser? When the answer was &#0034;No,&#0034; user access to the site was often actively prevented. In the years following <abbr title="Internet Explorer">IE</abbr>5&#0039;s release in 1998, professional web designers and developers have become accustomed to asking at the outset of any new undertaking, &#0034;Do I have to support Netscape 4.x browsers for this project?&#0034;</p></blockquote>
<blockquote><p>By contrast, in modern web development we must support all browsers. Choosing to exclude a segment of users is inappropriate, and, with a &#0034;Graded Browser Support&#0034; strategy, unnecessary.</p></blockquote>
<p>The two principal concepts of GBS are a broader and more reasonable definition of &#0034;support&#0034; and the notion of &#0034;grades&#0034; of support.</p>
<p><span id="more-213"></span></p>
<h3>Definition of support</h3>
<blockquote><p>Support does not mean that everybody gets the same thing. Expecting two users using different browser software to have an identical experience fails to embrace or acknowledge the heterogeneous essence of the Web. In fact, requiring the same experience for all users creates a barrier to participation. Availability and accessibility of content should be our key priority.</p></blockquote>
<p>Progressive enhancement is the method used to provide different experiences to different browsers: the rich, interactive experience is built on an accessible core.</p>
<h3>Grades of support</h3>
<p>Per Yahoo!:</p>
<dl>
<dt>C-grade</dt>
<dd>C-grade browsers are identified, incapable, antiquated and rare. <abbr title="Quality Assurance">QA</abbr> tests a sampling of C-grade browsers, and bugs are addressed with high priority.</dd>
<dt>A-grade</dt>
<dd>A-grade browsers are identified, capable, modern and common. QA tests all A-grade browsers, and bugs are addressed with high priority.</dd>
<dt>X-grade</dt>
<dd>X-grade browsers are generally unknown, assumed to be capable, modern, and rare or fringe. QA does not test, and bugs are not opened against X-grade browsers.</dd>
</dl>
<p>The one difference between theMechanism and Yahoo! is that theMechanism does not test or open bugs against C-grade browsers.</p>
<p>Read the entire Graded Browser Support document at Yahoo!: <a href="http://developer.yahoo.com/yui/articles/gbs/" rel="external">http://developer.yahoo.com/yui/articles/gbs/</a></p>
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		<title>It&#8217;s No Joke(r) &#8211; Batman&#8217;s Movie Graphics Mirror &#8220;The Crow&#8221;</title>
		<link>http://themechanism.com/blog/2008/07/09/its-no-joker-batmans-movie-graphics-mirror-the-crow/</link>
		<comments>http://themechanism.com/blog/2008/07/09/its-no-joker-batmans-movie-graphics-mirror-the-crow/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 02:07:58 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
		
		<category><![CDATA[fun]]></category>

		<category><![CDATA[marketing/PR]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=212</guid>
		<description><![CDATA[While strolling through Noho the other day, I was stopped in my tracks by the recent Batman: The Dark Knight movie poster. The image of Heath Ledger as The Joker, with his shoulders hunched, dark coat and white face paint immediately called to mind one of my favorite movie characters — The Crow.
The similarities in [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #cccccc; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 200px; float: right" src="http://www.themechanism.com/images/crow_heads.jpg" />While strolling through Noho the other day, I was stopped in my tracks by the recent Batman: The Dark Knight movie poster. The image of Heath Ledger as The Joker, with his shoulders hunched, dark coat and white face paint immediately called to mind one of my favorite movie characters — The Crow.</p>
<p>The similarities in the graphics and toys from the two movies are striking.</p>
<p><img style="border: 1px solid #cccccc; margin: 0pt 4px 0pt 0; padding: 4px; width: 200px; float: left" src="http://www.themechanism.com/images/crow_toy.jpg" />Besides the obvious visual examples, there are notable common elements regarding the characters and actors. Although the characters are on opposite ends of the “good vs. evil” spectrum, they were both profoundly affected by losing someone they loved, resulting in the need to transform their appearances and seek revenge. The most startling similarity, of course, is the shocking deaths of both movies’ stars. Neither Brandon Lee nor Heath Ledger lived to see their films released. Both died tragically at age 28.</p>
<p>So what do you think? Did Batman’s marketing department intentionally mirror the graphics with the goal of subliminally tapping into the cult phenomenon of Brandon Lee’s Crow? Or is it just an eerie coincidence?</p>
<p class="author-bio" style="clear:right;">Sharon Terry is a marketing and public relations consultant at theMechanism, a multimedia firm with offices in New York, London and Durban, South Africa. She&#8217;s partial to Batman even though she married a joker.</p>
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		<title>Some Useful Firefox 3 Hacks</title>
		<link>http://themechanism.com/blog/2008/07/09/some-useful-firefox-3-hacks/</link>
		<comments>http://themechanism.com/blog/2008/07/09/some-useful-firefox-3-hacks/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 17:10:30 +0000</pubDate>
		<dc:creator>Christy Gurga</dc:creator>
		
		<category><![CDATA[random]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=211</guid>
		<description><![CDATA[I finally joined the "Upgraded to Firefox 3" club today and so far, I'm pretty happy with it. However, I was happier after I came across 12 Quick Hacks for Firefox 3 written by Preston Gralla for Computerworld. The article provides some hacks and features to make FF3 a bit more usable and FF2-like for [...]]]></description>
			<content:encoded><![CDATA[<p>I finally joined the &#8220;Upgraded to Firefox 3&#8243; club today and so far, I&#8217;m pretty happy with it. However, I was happier after I came across <a href="http://www.linuxworld.com/news/2008/070108-hands-on-12-quick-hacks.html" rel="external">12 Quick Hacks for Firefox 3</a> written by Preston Gralla for Computerworld. The article provides some hacks and features to make FF3 a bit more usable and FF2-like for those of you who are resisting some of the changes. I immediately implemented #3: Having Gmail Handle mailto: Links and #6: Shrink the Back Button, and I&#8217;m looking forward to utilizing the Get Web Details (#5) feature for developing.</p>
<p class="author-bio" style="clear:right;"><a href="http://themechanism.com/christygurga/">Christy Gurga</a> is junior designer and programmer at theMechanism, a multimedia firm with offices in New York, London and Durban, South Africa.</p>
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