SL Green Realty Corp
SL Green Realty Corp., is New York City's largest office landlord. They are the only fully integrated real estate investment trust, or REIT, that is focused primarily on acquiring, managing and maximizing value of Manhattan commercial properties. As of June 30, 2011, SL Green owned interests in 57 Manhattan properties totaling more than 33.6 million square feet.
The Mechanism launched a new website design and supporting open-source & custom-built Content Management System for SL Green in December 2007, coinciding with a company-wide re-branding effort unveiled at their yearly investor meeting.
Since the launch, The Mechanism has served as SL Green's interactive agency of record, building both a microsite system for trophy properties aimed at leasing agents, as well as an innovative tenant portal system, designed as an exclusive destination for tenants of SL Green buildings. Additional enhancements to both the CMS and visual design of the website have been completed to make the client's job easier — empowering various members of the marketing and leasing team to manage properties, availabilities, leasing agents, and management across all microsites, emails and portals from a single CMS.
In recent years, The Mechanism has also taken on the task of designing and producing large-scale printed signage, advertising, internal presentations and collateral for tenant events and announcements for many of the buildings in the extensive SL Green portfolio.