Press releases and news.
Google I/O Conference Highlights Discussed at New York Web Standards Meetup Group, NYC July 24
New York, NY July 17, 2008
NEW YORK, NY July 17, 2008 – theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa, announces that the NY Web Standards Meetup Group http://webstandards.meetup.com/118/calendar/8037607/ will review the 2008 Google I/O Conference. This month’s Meetup will be held at theMechanism’s New York office 440 9th Avenue, 8th floor at 7:00 pm on July 24, 2008.
The Google I/O conference was hosted in San Francisco on May 28, 2008. For two days, the programming community convened to learn about development technologies that are moving web applications forward. The Google/IO conference provided the opportunity to attend 90 sessions focused on the next generation of Web applications with Google and open technologies. In addition, attendees were given access to breakout sessions which included introductory talks and in-depth roundtable discussions. Jeffrey Barke, senior developer and information architect at theMechanism - New York, was on location to attend several of the sessions.
During this month’s NY Web Standards Meetup, Jeffrey will review Google's developer products and share conference highlights centered around Gears, Google App Engine and the Google Ajax APIs. "I've never been at another conference where I learned so much in so little time and left so anxious to get home and start playing with these fabulous tools," said Jeffrey Barke.
NY Web Standards Meetup features members of the web design and development communities gathering for an evening of comprehensive deliberations and networking. In addition to personal introductions and Web standards discussions, optional ‘show and tell’ sessions are welcomed.
As a monthly event, the NY Web Standards Meetup is focused on bringing valuable information, trends, insights and best practice development techniques to the web development community.
"theMechanism strives to be a leader in the practice of web standards and accessibility,” said Dave Fletcher, founding partner & creative director of theMechanism. “Facilitating the New York Web Standards Meetup Group at our Manhattan office is one way for us to lead by example while encouraging an personal and professional sodality among like-minded designers and agencies in the greater New York area."
For complete event information and registration, please visit http://webstandards.meetup.com/118/calendar/8037607/. The NY Web Standards Meetup Group is now accepting registration requests from members of the web design and development community.
About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, visit: http://theMechanism.com.
EDITORIAL CONTACT:
Sandra Perez
theMechanism
212-404-3150
sandra.perez@theMechanism.com
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theMechanism and Redd Creations Form Partnership to Offer Creative Sound Design and Production
New York, NY June 24, 2008
NEW YORK, NY—June 24, 2008—theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa has announced a strategic partnership with Redd Creations, a London-based music and sound design production studio that provides studio recording and composition for emerging bands, individual artists, brands and digital media. The partnership provides theMechanism’s clients with the opportunity to enhance their brands with audio signatures and mnemonics and to enrich the user experience of projects they commission with soundtracks that are composed, arranged and delivered to their unique requirements.
“We have worked with Redd Creations since 2006 to develop audio identities for many clients. We are formally announcing a partnership due not only to the success and maturity of our working relationship, but also because an increasing number of clients are requesting sound design and production for brand identities, digital media and soundtracks,” said Anthony Shafto, managing director, theMechanism -– London.
theMechanism’s partnership with Redd Creations provides clients with a more diverse suite of creative options to develop, differentiate and protect their brands. “We’re excited to announce our partnership with theMechanism,” said Sam Doha, founder and executive producer of Redd Creations. “We’ve enjoyed a rewarding working relationship over the years and look forward to building upon past success with enhanced and increasingly integrated service offerings for both companies.”
Creative sound design and production for brand development is becoming increasingly important due to consumers’ expectations for more sophisticated, immersive and multi-dimensional user experiences. With this partnership, theMechanism and Redd Creations are positioned with the talent and tools to deliver brand experiences that go beyond the visual.
About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, visit: http://theMechanism.com
About Redd Creations
Redd Creations is a London-based music and sound design production studio that works with emerging and established artists, commercial media advertisers and film entertainment companies. Redd Creations provides experienced producers and talented session musicians along with high quality sound production, state of the art equipment and unique workspaces to help bring out the best in any performance. For more information, visit: http://ReddCreations.com
EDITORIAL CONTACTS
theMechanism, North America
Sandra Perez
+1 212 404 3150
sandra.perez@theMechanism.com
theMechanism, EMEA
Margaret Martin
+44 20 7240 4942
margaret.martin@theMechanism.com
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WAI-ARIA Examined at New York Web Standards Meetup Group, NYC June 26
New York, NY June 6, 2008
WAI-ARIA Examined at New York Web Standards Meetup Group, NYC June 26
NEW YORK, NY June 6, 2008 – theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa, announces that the NY Web Standards Meetup Group http://webstandards.meetup.com/118/calendar/7835278/ will address WAI-ARIA (Accessible Rich Internet Applications Suite) at theMechanism’s New York office 440 9th Avenue, 8th floor at 7:00 pm on June 26, 2008.
WAI-ARIA, the Accessible Rich Internet Applications Suite, defines a way to make Web content and Web applications more accessible to people with disabilities. It especially helps with dynamic content and advanced user interface controls developed with Ajax, HTML, JavaScript, and related technologies.
NY Web Standards keynote speaker, Jeffrey Barke will introduce WAI-ARIA and discuss how to use it. “During this event, the audience will learn what the Accessible Rich Internet Applications Suite is, why it's necessary and how to use it to make Web sites developed with dynamic content (such as Ajax and JavaScript) more accessible," said Jeffrey Barke, senior developer at theMechanism – New York.
NY Web Standards June 2008 will focus on WAI-ARIA with attendees from the web design and development fields expected to attend an evening of comprehensive deliberations and networking. In addition to attendee introductions, Web standards discussions and optional ‘show and tell’ sessions, this event will feature a guest speaking arrangement covering IE Root.
As a monthly event, the NY Web Standards Meetup is focused on bringing valuable information, trends, insights and best practice development techniques to the web development community.
"theMechanism strives to be a leader in the practice of web standards and accessibility,” said Dave Fletcher, founding partner & creative director of theMechanism. “Facilitating the New York Web Standards Meetup Group at our Manhattan office is one way for us to lead by example while encouraging an personal and professional sodality among like-minded designers and agencies in the greater New York area."
For complete event information and registration, please visit http://webstandards.meetup.com/118/calendar/7835278/. The NY Web Standards Meetup Group is now accepting registration requests from members of the web design and development community.
About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, visit: http://theMechanism.com.
EDITORIAL CONTACT:
Sandra Perez
theMechanism
212-404-3150
sandra.perez@theMechanism.com
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theMechanism and Good Kid New Media Form Strategic Alliance to Enhance Creative Service Offering
New York, NY June 3, 2008
NEW YORK, NY—June 3, 2008—theMechanism, a multi-disciplinary design agency with offices in New York and London, today announced their strategic alliance with Durban, South Africa-based agency Good Kid New Media. The alliance will allow both companies to enhance their service offering, pursue growth opportunities, expand geographic reach and reduce costs.
“We’ve had the opportunity to work with Good Kid New Media on many projects—all of which have resulted in our developing Adobe Flash-based Web sites and Web applications of the highest standard,” said Anthony Shafto, managing director, theMechanism - London. “Knowing we have Good Kid New Media as a resource has enabled us to respond to our clients’ needs with greater innovation and efficiency.”
“By combining our advanced skills in Adobe Flash and Adobe Integrated Runtime (AIR) with theMechanism’s interface design and development skills, we will be able to offer our clients a wider range of services. The alliance between theMechanism and Good Kid New Media evolved from our shared commitment to deliver Web sites and Web applications that are visually rich, highly functional and encourage user interaction that is experienced as unique and useful. We look forward to a successful future together,” added Good Kid New Media co-founders Grant Bresler and GianPiero Bresolin.
Overview of the Alliance
—Good Kid New Media will be theMechanism’s partner for developing advanced Adobe Flash and Adobe Integrated Air (AIR) Web, desktop and mobile applications.
—theMechanism and Good Kid New Media will cross-license intellectual property and deploy the other’s technologies and know-how in their client solutions.
—The two companies will invest in marketing, business development and recruiting new talent.
—Good Kid New Media will be theMechanism’s representative agency for all client work sourced in South Africa.
About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, visit: http://theMechanism.com.
About Good Kid New Media
Good Kid New Media is a leading provider of Web, motion and print design and bespoke e-commerce and content management systems development based in Durban, South Africa. For more information, visit: http://goodkid.co.za.
EDITORIAL CONTACTS:
theMechanism - New York
Sandra Perez
+1 212 404 3150
sandra.perez@theMechanism.com
theMechanism - London
Margaret Martin
+44 20 7240 4942
margaret.martin@theMechanism.com
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Internet Society of New York Elects Dave Fletcher to Board
New York, NY May 21, 2008
NEW YORK, NY—May 21, 2008—theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa, announces the board election of Dave Fletcher, founding partner / creative director of theMechanism to the New York Metropolitan Area Chapter of the Internet Society (ISOC-NY)—the leading advocate of the Internet as a global communications infrastructure.
As the newly elected board member, Fletcher will be encouraging the responsible and effective use of the Internet through education, discussion, and advice to public policy makers.
For more than a decade, Dave Fletcher has developed brand identity systems for a wide range of clients. He has been a leader in web design and earned recognition from numerous creative associations and publications including: AIGA, HOW Magazine, I.D., the International Design Magazine, and Information Week. ISOC-NY will now have the opportunity to capitalize on his substantial experience in interactive design as it launches future initiatives.
“I am excited by the growth prospects for ISOC-NY at a time when the international community is embracing universally accessible platforms for innovation, creativity, and economic opportunity,” said Dave Fletcher, founding partner / creative director at theMechanism. “As a board member of the ISOC–NY, I look forward to forging new partnerships with members and other ISOC chapters to support the formulation and adoption of policies–on both a localized and national level–that make the Internet accessible and increasingly beneficial to society as a whole.”
Dave Fletcher’s background includes creative director roles at highly regarded design agencies such as methodfive and Fluid, where he managed global client accounts. Fletcher was a featured judge in HOW magazine’s Interactive Design Annual, and I.D., the International Design Magazine’s Interactive Media Design Review. He has spoken extensively as a keynote and general session speaker, and has participated in panel discussions for HOW magazine, AIGA and The New School.
About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, please visit: http://theMechanism.com/
About ISOC-NY
ISOC-NY is the Greater New York Metropolitan Area chapter of the Internet Society (ISOC), a nonprofit organization founded in 1992 to provide leadership in Internet related standards, education, and policy. An international organization with over 80 global chapters, it is dedicated to ensuring the open development, evolution and use of the Internet for the benefit of people throughout the world. For more information, visit http://isoc-ny.org/
EDITORIAL CONTACT:
Sandra Perez
theMechanism
212-404-3150
sandra.perez@theMechanism.com
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Introduction to Microformats Examined at New York Web Standards Meetup Group, NYC May 22
New York, NY May 13, 2008
NEW YORK, NY May 13, 2008 – theMechanism, a multi-disciplinary design agency with offices in New York and London, announces that the NY Web Standards Meetup Group http://webstandards.meetup.com/118/calendar/7614130/ will address microformats at theMechanism’s New York office 440 9th Avenue, 8th floor at 7:00 pm on May 22, 2008.
NY Web Standards May 2008 will focus on microformats with attendees from the web design and development fields, expected to attend an evening of comprehensive discussions and networking.
Microformats are a set of simple, open data formats built upon existing and adopted standards. They are intended to solve simple problems and were developed by examining current behaviors and usage patterns demonstrated by web content creators. NY Web Standards group will introduce microformats and discuss their usage. “During this event, the audience will learn what microformats are, why they were created, and how to use this simple technology to make data on webpages more easily indexed, searched, and cross-referenced," said Jeffrey Barke, senior developer at theMechanism – New York.
In addition to attendee introductions, web-standards discussions and optional ‘show and tell’ sessions, the event will also highlight keynote speaker, Jeffrey Barke, senior developer at theMechanism.
As a monthly event, the NY Web Standards Meetup is focused on bringing valuable information, trends, insights and best practice development techniques to the web development community.
"theMechanism strives to be a leader in the practice of web standards and accessibility,” said Dave Fletcher, founding partner & creative director of theMechanism. “Facilitating the New York Web Standards Meetup Group at our Manhattan office is one way for us to lead by example while encouraging an personal and professional sodality among like-minded designers and agencies in the greater New York area."
For complete event information and registration, please visit http://webstandards.meetup.com/118/calendar/7614130/. The NY Web Standards Meetup Group is now accepting registration requests from members of the web design and development community.
About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, please visit: http://theMechanism.com/
EDITORIAL CONTACT:
Sandra Perez
theMechanism
212-404-3150
sandra.perez@theMechanism.com
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theMechanism Launches New Brand Identity and Website for Redd Creations
New York, NY May 6, 2008
New York, N.Y., May 6, 2008 — theMechanism, a multi-disciplinary design agency with offices in New York and London, announces the launch of a new brand identity and Website for Redd Creations, a music and sound design production studio based in London that provides comprehensive studio recording and composition as well as sound to picture services for emerging bands and individual artists.
"When the decision was made to break out on our own, we were cautiously optimistic about what the future had in store for us," said Sam Doha, founder and executive producer of Redd Creations. "One of our first priorities was to find an agency that could help with name generation and craft a visual landscape for the new company. In our work with theMechanism, we were looked after every step of the way and are delighted with the results of our creative partnership."
"With Redd Creations poised to take the next steps in their evolution, we look forward to our continued collaboration and will be releasing additional components of the brand platform throughout the year," said Anthony Shafto, managing director at theMechanism’s London office.
Touching all aspects of the brand, theMechanism developed the visual identity, tone of voice, communications and helped with name generation. Redd is derived from the Old English words: rædan "to arrange" and is related to geræde, the source of "ready." The resulting look is striking and based on the visual representation of sound waves which are arranged to be complementary. "There's quite a lot of tension in the look and feel, but the design system is extremely flexible and, especially when animated, very memorable," said Shafto.
theMechanism also designed, developed and launched Redd Creations' new Website which features examples of work the studio has produced for albums, brand identities, digital media, gaming productions and movie soundtracks. The Website features custom built sound visualization software that can be seen at:
http://reddcreations.com/audio-recording-studio/audio-recording-examples/
About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, please visit:
http://theMechanism.com/
About Redd Creations
Redd Creations is a London-based music and sound design production studio that works with emerging and established artists, commercial media advertisers and film entertainment companies. Redd Creations provides experienced producers and talented session musicians along with high quality sound production, state of the art equipment and unique workspaces to help bring out the best in any performance. For more information, please visit:
http://ReddCreations.com/
EDITORIAL CONTACT:
Sandra Perez
theMechanism
212-404-3150
sandra.perez@theMechanism.com
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Multi-disciplinary Media Firm, theMechanism Announces Redesigned Website for SL Green Realty Corp.
New York, NY April 29, 2008
New York and UK-based multi-disciplinary creative media firm, theMechanism announces website redesign for SL Green Realty Corp., http://www.slgreen.com. The site reflects SL Green’s updated online brand approach and features custom back end Content Management Tools and user-friendly interface.
The website is designed to be a resource for users and clients researching useful company information, which is updated regularly.
“In an age where it’s important to stay ahead of the curve, slgreen.com stands out in terms of design, functionality and overall user interface,” said Melissa Libner, Director of Marketing of SL Green. “Brokers, investors, tenants and the general commercial real estate audience we speak to daily stand to benefit from these enhancements. We’re pleased with the work that theMechanism has done on this important project and with the quality of their ongoing support.”
About theMechanism
theMechanism, llc. is a multi-disciplinary creative media firm that designs and builds exceptional web standards-compliant and accessible design solutions for clients. Founded in 2001, theMechanism has offices in New York and London. For more information, please visit: http://theMechanism.com.
EDITORIAL CONTACT:
Sandra Perez
theMechanism
212-404-3150
sandra.perez@theMechanism.com
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WCAG Samurai errata Examined at New York Web Standards Meetup Group, NYC April 24
New York, NY April 17, 2008
NEW YORK, NY April 17, 2008 – Multi-disciplinary creative media firm, theMechanism announces that NY Web Standards Meetup Group (http://webstandards.meetup/118/calendar/7614117) will address WCAG Samurai errata for Web Content Accessibility Guidelines (WCAG) 1.0, 7:00 pm on April 24. read more
NY Web Standards April 2008 will focus on WCAG Samurai errata with attendees from the web design and development fields, expected to attend one evening of comprehensive discussions and networking.
For the first time since its February 26 publication, WCAG Samurai errata discussions come to NY Web Standards Meetup Group and the web development community is clearly ready for discussions. “This meetup will cover how the WCAG Samurai errata make the WCAG 1.0, published in 1999, more applicable to today's browsers and assistive technologies,” said Jeffrey Barke, Lead Developer, theMechanism.
In addition to attendee introductions, web-standards discussions and optional ‘show and tell’ sessions, this event will also highlight keynote speaker, Jeffrey Barke, Lead Developer of theMechanism.
As a monthly event, NY Web Standards Meetup is focused on bringing to the web development community, valuable information that is standards-based compliant.
"theMechanism strives to be a leader in the practice of web standards and accessibility,” said Dave Fletcher, Founding Partner & Creative Director of theMechanism. “Facilitating the New York Web Standards Meetup Group at our Manhattan office is one way for us to lead by example while encouraging an intimate and personal sodality between like-minded designers and agencies in the area."
For complete event information and registration, please visit (http://webstandards.meetup/118/calendar/7614117). NY Web Standards Meetup Group is now accepting registration requests from members of the design and web development community.
About theMechanism
theMechanism, llc. is a multi-disciplinary creative media firm that designs and builds exceptional web standards-compliant and accessible design solutions for clients. Founded in 2001, theMechanism has offices in New York and London. For more information, please visit: http://www.theMechanism.com.
EDITORIAL CONTACT:
Sandra Perez
theMechanism
212-404-3150
sandra.perez@theMechanism.com
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theMechanism Creates Visual Identity and Launches a New Website for NSIS Systems
London England and New York, NY March 4, 2008
theMechanism, a multi-disciplinary design agency with offices in London and New York recently announced the launch of a new brand identity and Web site for NSIS Systems, a leading IT support company providing IT consultancy, disaster recovery, network installation, network monitoring and procurement services to clients in greater London. read more
"We are very excited about the launch of this new brand identity for NSIS Systems," said Anthony Shafto, managing partner and design director at theMechanism (UK). "There are few similarly-sized companies that offer the depth of IT expertise and proven technical competency that NSIS provides. We are proud to have worked so closely with NSIS to help them develop and communicate a unique service ethos that better connects with their customers, partners and people."
We're pleased to be working in partnership with NSIS Systems," added Dave Fletcher, founding partner and creative director at theMechanism (New York). "The success of this project can be attributed, in large part, to the excellent collaboration between our London and New York offices—and to what we collectively bring to a client engagement of this stature."
Paired with a new tagline, "We're always on," the new brand reflects a reinvigorated organisation that continues to grow and outshine its peer group. In addition to the new brand identity, theMechanism also designed, developed and launched the company's new corporate website, which can be viewed at: http://nsis-systems.com.
Other elements of the brand program, including applications for mobile devices, will roll out through 2008.
"We are very proud of the outcome of our work with theMechanism," said Stephan Buys, founder and managing director at NSIS Systems. "We believe the new brand does a wonderful job of defining and uniting our people and services into a unique and powerful vision for providing our clients with truly exceptional 'always on' IT support."
About NSIS Systems
NSIS Systems is a leading provider of IT support services. The company offers IT Consultancy, Disaster Recovery, Network Installation, Network Monitoring, and Procurement services to clients, large and small, in greater London. NSIS Systems prides itself on their reputation for bringing smart ideas and robust information technology solutions to network operations. The company is committed to ensuring its clients benefit from their deep IT expertise, proven technical competency and the highest standards of professional and personalised service excellence.
For more information, please visit: www.NSIS-Systems.com
