Press releases and news.
Maxi-media Creative Firm theMechanism Announces New Client: SL Green Realty Corp.
New York, NY May 16, 2007
New York and UK–based maxi–media creative firm, theMechanism, recently announced the signing of its newest client, SL Green Realty Corp., the largest commercial office landlord in New York City. theMechanism will be redesigning and relaunching SL Green’s corporate Web site.
“We chose theMechanism because of their forward–thinking design sense, back–end content management expertise and understanding of what it takes to remain competitive in a strong real estate market,” said Melissa Libner, Director of Marketing at SL Green. “From the start, they’ve continually delivered the ‘wow factor’ to us with very solid thinking to back their design sensibilities.” read more
theMechanism will be re–envisioning the overall online branding approach for SL Green as well as building custom back end Content Management Tools, allowing the various departments at SL Green to update the site’s properties, listings and news.
“We’re delighted with what we anticipate to be an exciting and mutually beneficial partnership with SL Green,” said Dave Fletcher, Founding Partner and Creative Director of theMechanism, “We look forward to envisioning and developing a web site that not only enhances their online presence but propels their brand well into the future.”
Mario C. Mazzella, Chief Technology Officer for SL Green added, “It’s one thing to find a firm that can visualize an impressive web site design, but theMechanism came to us with the full package – a vast technical expertise that will give us the functionality and technical edge we require, combined with what we feel are superior design capabilities.”
New York/UK Design Firm Reveal Branding Secrets in New Book By Leslie Cabarga
New York, NY April 10, 2007
What makes a successful logo? Maxi-media design firm theMechanism was honored to have three logos featured in the latest book by author and graphic designer, Leslie Cabarga. The Secret Life of Logos: Behind the Scenes With Top Designers showcases a spectrum of logos (including rejected versions of each logo) allowing readers to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo's development, and the behind-the-scenes decision-making done by designers and clients. read more
“About a year ago, we spoke with Leslie after learning that he was putting together a book describing where the final solutions for logos come from,” said Dave Fletcher, Founding Partner and Creative Director of theMechanism. “Our interest was sparked when we discovered that he was not only gathering attractive and successful logo solutions, but was also including the conceptual design ideas and thinking leading up to the final outcomes.”
The book was published by HOW Books and is available through Amazon.com and in bookstores worldwide. "theMechanism is thrilled to be a part of a book that goes way beyond the simple eye-candy tomes that litter the bookshelves at the local book shoppe," said Anthony Shafto, Managing Partner, UK / Design Director at theMechanism. “It’s the type of book that we would have on our office shelves even if we weren’t in it, and that says volumes about the content contained within.”
theMechanism Featured in the Secret Life of Logos
New York, NY February 22, 2007
theMechanism has three logos featured in the latest book by author and graphic designer, Leslie Cabarga. The Secret Life of Logos: Behind the Scenes With Top Designers showcases a spectrum of logos (including rejected versions of each logo) allowing readers to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo’s development, and the behind-the-scenes decision-making done by designers and clients. read more
“About a year ago, we spoke with Leslie after learning that he was putting together a book describing where the final solutions for logos come from,” said Dave Fletcher, Founding Partner and Creative Director of theMechanism. “Our interest was sparked when we discovered that he was not only gathering attractive and successful logo solutions, but was also including the conceptual design ideas and thinking leading up to the final outcomes.”
The book was published by HOW Books and is available through Amazon.com and in bookstores worldwide. "theMechanism is thrilled to be a part of a book that goes way beyond the simple eye-candy tomes that litter the bookshelves at the local book shoppe," said Anthony Shafto, Managing Partner, UK / Design Director at theMechanism. “It’s the type of book that we would have on our office shelves even if we weren’t in it, and that says volumes about the content contained within.”
