The Mechanism


November 28th, 2011  |  

Happy cyber Monday. In honor of a weekend full of gluttony in both food and consumerism enjoy this strange sketch of a guy enjoying web deals, his ideas of material wealth being shot down by the realities of money.

Painting is hard as evidenced by the quick coloring  above. That shabby piece of work took me an hour or so just to add some hue and it looks pretty miserable though still better than a drab black and white sketch I feel. That’s why I have the utmost respect for hyper-realistic painters like Jeremy Geddes. My greatest difficulty to this day is color since I’ve worked so long with just paper and pencil (if you want to be an artist/designer start working in color ASAP!). I feel like I have a fairly strong intuition with color but doing things right still takes me awhile and regardless its nothing close to what Geddes, and others like him, manage. The way the subtlety of his color both pushes and maintains the sense of  realism in each piece is jaw-droppingly beautiful. Add to that the surreal subjects of his work, a genre my dreamy brain can’t get enough of, and I could stare at his work all day. I hope it’s exhibited somewhere nearby. I can only imagine that in person the detail of these works is even more impressive and immersive (though their size remains a mystery).

The Red Cosmonaut

A Perfect Vacuum

Online people keep upping the ante and I’m beginning to gain back the wonderment I lost when I learned how all this stuff works under the hood and the curtain was drawn back. Sites like this one for Long Street in Zurich blow my mind. I love novel uses for played out navigation methods like scrolling and the guys who designed this site for Schweizer Radio und Fernsehen over at Hinderling Volkart in Switzerland seem to know what their doing. One look at their demoreel/portfolio makes me both envious and inspired. This site is a work of art with its buttery smooth scrolling and Google Maps-like movement down the street which syncs nicely with floating annotations and the accompanying navigation anchors on the right hand side. On the downside the audio can be a bit annoying but its subtle and mutable. Also its kind of a bummer that clicking any link inside an circular red annotation takes you to another page shattering the sense of space but this leads to a nice accidental effect when you backup to the homepage and you quickly scroll/stroll down the street. They may have done this for performance reasons so I can’t fault them for not making the 360 view, interviews and more appear in this one window.

Mind...Blown!

This site is so inspiring I’ve already though of a multitude of spin offs; imagine if instead of a real street one were to use a fabricated one modeled and rendered in a 3D program. In fact, why need it be a street at all. This type of navigation could allow us to travel down, around, through or across all sorts of inconceivable spaces…or lack thereof! All the more power to the developers for doing everything without Flash. I need to tear this one apart and find out how it ticks.

Long Street got me thinking of a short stop-motion animation I saw over the break that also amazes and inspires by rethinking old ideas and technologies. The animation “Address is Approximate” by the Theory (aka Tom Jenkins) is marvelous. Using the actual Google Maps and some clever manipulation of everyday office items, we accompany an isolated toy as he dreams of traveling West towards sun and sea. A moving score rounds off this touching piece.

I hope you all had a marvelous Thanksgiving break filled with food, family and friends. Better get on that holiday shopping though. I think I’ll be getting myself a Kindle of Christmahanakwanzika this year.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

November 22nd, 2011  |  

Busy Monday here at the Mechanism. So much so, in fact, that our Monday meeting was pushed to Tuesday and as such so is my morning sketch. I wish you all a very happy, over-stuffed, Thanksgiving! And feeling the spirit of the season I decided to fill your turkey-induced coma on Thursday with scary dreams! Enjoy!

Thanksgiving Nightmare

Choosing stills this week was tough since there’s so much out there in such a wide variety of mediums. However I don’t know if I’ve done a photography highlight before (excluding photographs of street-art of course) so today we take a look at the work of Michael Wolf, namely his new “Tokyo Compression” series. Being a daily commuter in NYC I can commiserate with these people yet their commute feels somehow worse through Wolf’s lens. He captures the sense of profound claustrophobic isolation one feels in that morning hustle and bustle. The frames of the subway doors and windows add texture and depth to the pieces while also further isolating the subjects in their discomfort. The varying states of distress, boredom, awareness and general diversity of the commuters pulls each one out of the random press of people, shining a light on their moment of introspection and invasion.

Commuting BeautyCommuting Sleeper

Today in web we have the brilliant personal site for and by Martin Gauer. It actually reminds me, at least in concept, of my own site due to to the street setting. It also does what I think all truly innovative web design strives for: to make the browser an engaging window onto another world born entirely of the site’s purpose. Here the message happens to be “I make really freakin’ cool websites!” The use of parallax motion fortifies the first person perspective illusion to the point of realism. I’m just a little upset there isn’t more content in the portfolio section…from what I can see; one downside of such experimental sites is the risk of muddled navigation though Gauer makes it clear enough with a little experimentation. Regardless, this site does perfectly what it sets out to do a.k.a. blow your HTML/CSS/Javascript-coding fingers clean off.

Martin Gauer

Motion was another very difficult category to pick this week. What with killer cyborgs, samurai swords, two Skyrim musical tributes and my new favorite band all coming onto my interwebs radar in a seven day period or so. However, in the spirit of these blogs only one video could reign supreme (or well at least embed supreme since I cheated with hyperlinks). “Keep Drawing” is a collaborative animation effort…or is it? In fact its the work of a fairly small animation team who rotoscoped a series of clips drawing every frame, I’d guess on the threes, in widely varying styles. It reminds me a lot of the crowd-sourced animation used to make the Johnny Cash music video for “Ain’t No Grave.” Moreover it’s like my menagerie-mess of a sketchbook come to life which is awesome! Well done.

Eat well and prosper my friends.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

November 14th, 2011  |  

Hope you all had a great weekend. I know mine was filled with Skyrim and that experience is amazing. The boundary between reality and entertainment is truly starting to blur. As such I was inspired to draw a dragon but it seemed to take on a sci-fi spin. Add in a tribal priestess I drew over the weekend and voila you have a strange summoning scene. I’m trying to maintain last weeks precedent of simply having a more finished sketch with a splash of quick color added behind.

Summoned from beyond the edge of the galaxy!

My weekend was so filled with playing Skyrim in fact that I had little time to hunt down any interesting videos to share today. Luckily I have a back catalog of content from last week. Firstly, in motion, we have this extremely surreal and ambient piece that plays with our sense of reality and physics from London-based artist Bif.

This piece is extremely interesting to me since 3D animation has always fascinated me. I love how Bif uses the unique capabilities of the medium and its rendering to create these hyper-unreal scenes  that defy our instincts. The small plastic figures become characters unto themselves despite their static poses and almost join us, the audience, in their disbelief and surprise. Lastly the sound, by artist Azael is an interesting mix of IDM (Intelligent Dance Music), glitch and ambient.

For stills we travel to Spain to observe the breath-taking street art of Aryz (with a great website by the way). While the scale of his works alone is enough to merit his mention, he proves throughout his works at every scale his ability to create stunning scenes of pure imagination, often with an emphasis on the skeletal, in a gorgeous muted pastel palette.

Dog of death Gator-bike

I can only dream of a day when large-scale street art like the above takes over American streets and isn’t limited to feel-good murals in run-down communities and quickly sprayed tags hiding in plain sight. I fully support the “art everywhere” movement and hope that someday all outdoor advertisement is completely banned (thank you for setting such a good example Sao Paolo with your “Clean City” law) and replaced with massive art space (get on that Brazil!). To me art in any form is a a daily requirement and how could one miss a giant installment on modern-day advertising scale.

This weeks bonus video is a short clip documenting how artist Alexandre Farto (aka Vhilis) executes his unique pieces of street art by painting and carving into eroded walls and plaster. Truly and interesting process. The soothing music and seeing such art emerge from these shattered abandoned surfaces is a joy. Definitely look at his other works on his website (though much plainer than our other featured artist’s, still quite functional).

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

November 11th, 2011  |  

I forgot my razor.

And by razor, I don’t mean a Motorola RAZR, the now Jurassic ‘flippity’ phone from Motorola in 2004 (I never owned one). I forgot a shaving razor, and I was now officially nestled inside the compound of the JW Hilton Hotel, smack dab in the middle of Mickey’s real wild kingdom – Orlando. I was in a Homo-Sapien-manufactured floating oasis surrounded on one side by the Grand Lakes (likely filled with revenous prehistoric gators, or at least Walt-influenced animatronic versions), another side by lush golf courses (filled with hungry prehistoric golfers…or at least Walt-influenced animatronic versions) and on the other two sides by miles of sprawling Disney highways, carbon-copy houses and venomous marshland.

I stumbled through the hotel with my backpack, freshly-pressed suit and suitcase filled with enough electronics, shampoo and styling liquids that two years ago would have put me in a prison cell at the local airport. The location of the 2011 PRSA International Conference was a veritable oasis amid the surrounding arid quagmire and if required, my now four-day-old beard growth would either have to do, or I would be forced to trek a mile in both directions to locate a drug store filled with the necessities that you simply couldn’t find on my new artificial campus for the next four days and three nights – outside of the manufactured and pristine womb of the hotel into the void of reality…

Dave Fletcher speaking at the PRSA International ConferenceI was in Orlando to perform my song and dance about mobile technology – a presentation that was several months in the making. The trouble with speaking about a volatile subject like mobile technology is that by the time you’ve completed any draft of the presentation, some tablet or phone maker has dropped another law suit on another tablet or phone maker, rendering research not only suspect, but shifting the point of your presentation in an entirely different direction.

As smart mobile devices grow in global ubiquity, the two 800lb animatronic apes in the room (iOS and Android) have become increasingly similar on the surface. So similar in fact, that while Apple pioneered the organic inertia-guided sliding grid structure now associated with touch-screen smartphones, Android has based their overall touchy/slippery UI on the same structure – at times – right down to the curved buttons used to launch applications. Apple recently parried by stealing the sliding “Notification Center” for iOS 5 from Android. Watching these two companies fight over who can steal and subsequently spend heaps of money to sue and counter-sue each other is like observing two rodents fighting over a foam cheesehead hat. Neither understands that the prize they seek will effectively nourish either foe in the long run.

Some manufacturers have tried originality (Nokia 7600, anyone?) and failed – not just because the location of UI elements could probably cause arthritis, but because the masses have grown increasingly comfortable with conformity and less interested in the originator of the project or aesthetic providing they can have something reasonably similar and affordable. There will always be loyalists in either camp, but the truth is if you stand back and squint, a Motorola Droid 2 looks just like an iPhone, but at a significantly cheaper cost. You can do the same with the surge of tablets that have flooded the market. Once the Android system actually works with as much charm and stability as the iOS counterpart, why would someone pay for either an iPad or iPhone? While quality and aesthetic might be thrown around in that debate, the truth is, the majority of people don’t care as much as you think about this stuff. They care about feeding their family, and if the best way to get what the cool kids have is to buy a knockoff, they will.

Sadly, it’s becoming difficult to tell the difference between the two Kongs, with both operating systems vying to be King but losing sight of the innovative spirit that spawned the original. Microsoft thought out of the box, and while I don’t anticipate that the Windows 7 phone will make a dent in either global Android dominance or iOS subtle innovation, they certainly created something that was uniquely different from the competition.

With all of that said, here’s what I do know…

Walgreens is not a trek to be made in fancy speaking boots and jeans at 5pm in Orlando.

hotel mapBut that trek was exactly the challenge I took upon myself a few hours after arrival. This area wasn’t made for a New Yorker – used to subways, non-animatronic oversized rodents, and proper cross-walks between sprawling highways. After walking about a mile to the nearest drug store (as seen in the above map) in a suit jacket (wardrobe FAIL), I discovered that the 6 lane highway that I needed to cross, had no cross-walks. A daunting highway flaw in my opinion, and once I realized that the majority of actual travel in the town that Mickey built, is done in air conditioned ozone depleting vehicles – my Frogger skills kicked in and I lept across the highway in a heart pounding and perspiration-inducing trot faster than you could say, “Hi-diddle-dee-dee.” Once inside the drug store, I gathered my necessary bounty and waded through vicious locust swarms, swamps and skunk ape traps back to my hotel, settling down with wet shoes and a soggy disposition at the lobby watering hole for some locally brewed beer and sushi.

hotel mapThe next morning, attendees of the PRSA International Conference were treated to the double play of CNN’s Soledad O’Brien’s tales of news storytelling and Dr. Peter Diamandis’ musings about space travel and prizes. Other bloggers surely have covered both Keynotes ad nauseum, so I won’t bore you with my personal opinions on either of their presentations other than they were both delivered with professionalism and wit. Not many people know that The Mechanism designed two versions of The X Prize online – leading right up to Burt Rutan’s SpaceShipOne prize-winning flight on October 4, 2004. It was good to spend a few choice moments reminiscing with the good Doctor after his talk, and one of the reasons I wanted to be at the conference this year.

In preparation for my talk “Maximizing Your Mobile Mojo: Making the Most of the Portable Web,” I poured over years of data, deciding that individual data points are merely points that we need to connect. Surprisingly every time I settled on one bit of data or another, I would be sideswiped with some new finding or data that contradicted everything that I had already learned, in other words, this industry is moving faster than Kali River Rapids, so if you want to take a snooze, you’ll likely lose.

I’ll likely prepare a more glorified recap of my dog and pony show as we draw closer to my next one, which at the time of this writing looks to be for the PRSA Greater Fort Lauderdale Chapter in mid-January. Thanks to Kenneth Ma for the gracious invitation. I’m truly looking forward to it.

I’ll leave you with a fact that you might not know. You can’t buy gum in the Orlando airport. Anywhere. Look for it next time you are there, as the terminal has more places to buy artificial reproductions of mouse memorabilia than most malls. If you’re caught chomping on it, expect to be brutally assaulted by the ambassador of Orlando, Sir Mouse himself – or perhaps an animatronic version. The kids don’t care, as long as he’s big, smiley and has a pair of those silly red underpants with giant buttons pulled up to his armpits.

We’ve become accustomed to accepting pale imitations of originals. Me – I’ll take a floppy shoe-wearing furry genetically-altered rodent with red shorts and a dopey friend named Goofy over the foul hordes that hungrily size me up on the subway platform every night on my trip home from The Mechanism’s NYC Creative Bunker.

But, who really knows the difference anymore?

Dave Fletcher is the Founding Partner of The Mechanism, a brand-focused digital agency with offices in New York, London and South Africa. He wants to thank Albert Chau, the photographer who sent over the photographs from the 2011 PRSA Conference and the fine staff of PRSA for a grand old time in Orlando. Dave carries an Android phone with him wherever he goes because he’s disappointed that an iPhone5 hasn’t been released yet. The good news is his 2-year old son knows an original from a shameless copy. He won’t touch a Droid for his long excursions into Angry Birdland. He’s an iPhone man all the way. Hope springs eternal…