Branding
theMechanism is about your brand.
A logo is the iconic representation of your overall company vision, yet only part of the big picture. A true branding exercise delves deeper into typographic style, color, how your copy is written, and the rules surrounding the use of a logo. After a full brand has been realized, the transcendence of your identity through a variety of media is possible with the right team in place.
After working with you to fully realize your brand, we carry it through three tiers of distribution: foundational, extension and reach collateral. To put it simply, we create the assets that your consumers will first encounter, the assets they will utilize to work with you, and finally the assets that they will remember you by.
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