Broadvox Identity
Broadvox is a telecommunications company specializing in hosted PBX / IP Centrex services and long distance transport on a facilities based network. theMechanism was contacted to build their identity and logo package from the ground up.
Broadvox Final LogoClick to see larger image.- Broadvox Branding Guidelines detailClick to see larger image.
- Broadvox Branding Guidelines detailClick to see larger image.
- Broadvox Branding Guidelines detailClick to see larger image.
Background
theMechanism was asked to re-design the identity for broadvox, llc., a voice-over IP telephony company headquartered in Cleveland, OH.
Solution
When a stone is thrown into a body of water, the ripples continue to spread until the forces of gravity act upon it. This iconic representation demonstrates the importance of VoIP in the realm of future IP communications. The center of the ripple should be viewed at as the delivery method of IP Communication, the Internet. The first ripple is email, the second is VoIP telephony, and the third is the inevitable video communication through IP.From the building blocks of the newly designed logo and color palette, theMechanism developed a style guide, printed collateral, and a website which utilized a proprietary content management system for their site content management. Our approach allowed us to extract information from the client regarding their perceived identity for the company.