Redd Creations Identity

Redd Creations is a London-based music and sound design production studio that works with emerging and established artists, commercial media advertisers and film entertainment companies.

• Client: Redd Creations
• Industry: Entertainment
• Service(s): Branding, Collateral & corporate communications, Identity design
• View web site

• Redd Creations LogoClick to see larger image.
• Brand line and supergraphicClick to see larger image.
• BrochureClick to see larger image.
• Colour palette and typefaceClick to see larger image.
• Business cardClick to see larger image.

Background

When Sam Doha, founder and executive producer of Redd Creations was looking for an agency that could help with name generation and craft a visual landscape for the new company, he selected theMechanism.

Solution

Touching all aspects of the brand, theMechanism developed the visual identity, tone of voice, communications and helped with name generation. Redd is derived from the Old English words: rædan "to arrange" and is related to geræde, the source of "ready." The resulting look is striking and based on the visual representation of sound waves which are arranged to be complementary.

• Client: Redd Creations
• Industry: Entertainment
• Service(s): Branding, Collateral & corporate communications, Identity design
• View web site

“One of our first priorities was to find an agency that could help with name generation and craft a visual landscape for the new company. By working with theMechanism, we were looked after every step of the way and are delighted with the results of our creative partnership.”

Sam Doha
founder and executive producer
Redd Creations