RMP Software Logo Design
RMP Software required an update of their overall identity.
Background
RMP Software, a software company based in New York, approached theMechanism to design their logo.
Solution
theMechanism worked closely with the team at RMP to extract mood, company culture, product features and future aspirations to develop a unique logo for the company. During the branding discussions, the concept of RMP's digital asset management solution as a flexible, evolving and constantly improving solution was agreed upon. Other words mentioned during the discussion to describe the company were: trusted, quality, professional, reliable, stable, personal and accessible. A logo based on a slightly translucent liquid concept was designed over several weeks and iterations. RMP Software used the new logo for the their booth at a large industry conference and currently uses the logo in all offline and online marketing materials.