SL Green Microsite template system
SL Green approached theMechanism to help them to deliver a customizable, affordable and brand-focused solution for building Web sites.
- Client: SL Green Realty Corp.
- Industry: Real estate
- Service(s): Web site design, Web applications
100 Park microsite homepageClick to see larger image.- 810 Seventh microsite homepageClick to see larger image.
- 1350 Avenue of the America's microsite homepageClick to see larger image.
Background
After designing and developing a new Web site for SL Green, theMechansim turned their attention to building a database driven microsite system.
Previously, SL Green had deployed individually created and maintained microsites. When a new broker was added, a new photograph taken, unit information changed or a new PDF floor plan was created, new html or Flash files had to be individually requested from an agency and uploaded to the server.
How do you Simplify the Process?
The microsite system was designed to allow SL Green to have a singular systemized template for future Web sites for individual buildings that could be used in collateral and branding
theMechanism built an extension to the current admin system for SL Green, allowing microsites to be easily and quickly deployed by integrating data from a singular source, preventing human error as well as saving significant time and money.
With a simple modification to a single CSS file, and updating an image repository, theMechanism quickly deploys templated microsites for SL Green, integrating individualized branding with color and supplied logos. Photographs, floor plans and unit information are all pulled from the database, replicating identical information displayed on the SL Green Web site.
- Client: SL Green Realty Corp.
- Industry: Real estate
- Service(s): Web site design, Web applications