SL Green Realty Corp. Web site

Increased traffic, better information architecture and singular database structure focused on for SL Green relaunch

• Client: SL Green Realty Corp.
• Industry: Real estate
• Service(s): Web site design, Web applications, Flash design and development
• View web site

• HomepageClick to see larger image.
• Property MapsClick to see larger image.
• Custom Modal GalleryClick to see larger image.
• Executive ProfileClick to see larger image.

theMechanism worked closely with the marketing and IT groups at SL Green to redesign the Web site with a focus on ease of use for visitors and the SL Green staff. The resulting site features a fully-customized content management system, allowing the client to update content, properties and availabilities with ease.

Elegantly displayed photo galleries are delivered with custom modal windows and database-driven property and broker listings further enhance SL Green's portfolio of properties.

Properties are also displayed with custom icons using google maps API, allowing the site visitor to view properties (and get driving directions) with ease.

The Web site merges SL Green’s updated offline and online branding and features a fully custom back-end Content Management Tool and a user-friendly interface saving the internal team at SL Green time, resources and money.

• Client: SL Green Realty Corp.
• Industry: Real estate
• Service(s): Web site design, Web applications, Flash design and development
• View web site

“In an age where it’s important to stay ahead of the curve, slgreen.com stands out in terms of design, functionality and overall user interface. Brokers, investors, tenants and the general commercial real estate audience we speak to daily stand to benefit from these enhancements. We’re pleased with the work that theMechanism has done on this important project and with the quality of their ongoing support.”

Melissa Libner
Director of Marketing
SL Green