Space.com Acura Space Treasure Hunt

When Space.com wanted to create an exciting and unusual online experience for their audience while also delivering a non-intrusive advertising event for the all-new 2007 Acura MDX, they came to theMechanism.

• Client: Imaginova
• Industry: Science
• Service(s): Flash design and development
• View web site

• Space.com Acura Space Treasure Hunt DetailClick to see larger image.
• Space.com Acura Space Treasure Hunt DetailClick to see larger image.
• Space.com Acura Space Treasure Hunt DetailClick to see larger image.
• Space.com Acura Space Treasure Hunt DetailClick to see larger image.

Background

Space.com’s broadband multimedia mystery and adventure was designed as an advertisement and educational “treasure hunt” through our Solar System. Visitors gather items on 7 planets and moons in our Solar System which are assembled at the end to create a “mysterious communication device.”

Solution

As with any online experience, the project needed to function flawlessly on a multitude of new browsers. Several methods of delivering Flash media to an online audience were utilized including: flash video (.flv’s), audio (through streamed and externally loaded .mp3’s) and .swf's – as well as informing the overall experience through external .xml files. Technically, the entire experience unveils through a series of preloaded transitions, which were all designed to work as effectively and unintrusively as possible to the end user.

• Client: Imaginova
• Industry: Science
• Service(s): Flash design and development
• View web site